Fri 18 Apr 2008
In one of my side-conversations, we dug a bit into the concept of “traversing”, not just to travel across associations, but to applying patterns of associations to people and situations that exhibit subsets of those same patterns, to expose opportunities. To the business, this is cross-marketing, to the analyst, this is pattern recognition and application. One participant in the conversation voiced the sentiment that this may be a key gateway to leveraging semantics for revenue generation.
Speaking of running for the money – and in the spirit of traversing, my wife is doing a little of her own “connecting ideas for the creation of value”. She’s run a few marathons before, but by dedicating her upcoming Boston Marathon run to something that matters to her, (her story about what/why… starts half-way down her page) she’s threaded across otherwise disparate areas of interest. While not everyone who has contributed is a runner, she’s clearly (judging by the numbers) tapped threads of common interest in cancer research.
Ultimately, powerful leveraging of semantic capabilities will enable greater networking and cross-connecting, or traversing, to occur in ways that are more graceful (perhaps less personal, but hopefully not) than were used in the example above, but in any case, toward the end of connecting ideas and creating value.